Live Extra, Be Extra

Blacksburg Transit

Live Extra, Be Extra campaign for Blacksburg Transit was a 2018 Campaign for operator attainment. The message is simple but funny. BT offers students, second job seekers or retirees more cash for their time, allowing them to do a little something extra. 🙂

This series of graphics were produced for use on Facebook and the re-adapted for the closed-circuit TV screens on the Virginia Tech campus in Blacksburg, Virginia.

2019 ADDY Award, Gold and Best of Show – Ambient Media – Guerilla Marketing | 2019 “Live Extra” Campaign