Challenge:
Heart of Appalachia sought to captivate potential visitors with a travel guide that transcended mere listings. They envisioned a piece that captured the spirit of the region, showcasing its stunning landscapes, rich history, diverse culture, and endless adventure opportunities.
Solution:
2Color Design crafted a visually immersive and informative guide that celebrates the essence of the Heart of Appalachia. The magazine-style layout boasts:
- Captivating Photography: We collaborated with talented local photographers and the HOA staff to curate breathtaking images that transport readers to cascading waterfalls, rolling mountain vistas, charming towns, and vibrant cultural events.
- Compelling Storytelling: Engaging narratives penned by Erin Gifford and the staff copywriters, visually supported by evocative imagery, invite readers to connect with the people and places that make Appalachia special and encourage them to take part in curated itineraries.
- Seamless Navigation: The 2023/2024 edition features QR codes throughout the print edition that seamlessly connect readers to an online version packed with additional resources, maps, and booking options, ensuring effortless trip planning from page to screen.
Results:
The 2022/2023 Official Travel Guide has become a cherished resource for both regional promoters and travelers to the region. Its engaging design, informative content, and focus on authentic local experiences have garnered rave reviews from readers and tourism industry professionals alike. The guide has exceeded expectations, driving increased visitor traffic and contributing to the region’s economic growth.
Additional Details:
2Color Design’s scope included graphic design, photo editing, layout, and pre-press production. We are thrilled to continue collaborating with Heart of Appalachia on future editions of this inspiring guide, which will be updated annually with fresh content and seasonal recommendations.
