Drive For BT campaign

Blacksburg Transit

This “Drive for BT” social media campaign won First Place Award for “Best Marketing and Communications Educational Effort” from the American Public Transportation Association in a national competition.

First Place Award for “Best Marketing and Communications Educational Effort” from the American Public Transportation Association in a national competitionThe campaign was broken into 4 social media groups:

  1. You Need a Better Job
  2. No Tricks, Just Drive
  3. Just a Bit Short?
  4. On my OTHER Day Off, I Drive for BT.

The “Just a Bit Short” portion of the campaign was entered and won a Silver ADDY at the 2017 AAF SWVA awards.

Silver ADDY - Just a Bit Short?